In an increasingly competitive labor market, recruiters are finding it difficult to find quality hires. With work from anywhere workforce, they are getting too many wrong applications resulting in loss of time & increasing hiring costs. Managing job postings and job boards manually has become challenging, and traditional advertising is falling short. This is where Programmatic job advertising comes into the picture.
Programmatic job advertising is a form of digital advertising which uses artificial intelligence & machine learning to place your job ads in front of your target candidates in the most relevant places at the right time. It takes away the manual component of managing job postings, freeing up a lot of time for recruitment teams to focus on other activities.
Recruiters can use the saved time to A/B test ads to create the right messages that resonate with their ideal candidate personas.
Here are the benefits of Programmatic job advertising!
1. Streamlines Recruitment Advertising Management
Programmatic Job Advertising streamlines your recruitment advertising management. With the help of artificial intelligence, Programmatic Advertising uses your unique recruitment goals and budget to bid and purchase ad space for your jobs in real-time, saving a lot of time & effort for the recruitment teams. This means you have more time to analyze data and optimize ad campaigns to receive better results.
2. Expand your Reach
Programmatic job advertising helps you expand the number of candidates you can reach. It helps you advertise your job openings to an extensive network of websites and gets you the quality applicants you need.
3. Target Ideal Candidates
With the help of AI & machine learning, Programmatic advertising helps you target the ideal candidates who fit the exact profile you are looking for. When you offer relevant advertisements to the right candidates they are more likely to engage with your ads.
4. Actionable Real-Time Insights
Programmatic advertising gives you real-time insights into the performance of your ads. You can see which sites are performing better than the rest. It offers you valuable metrics like – conversion rate, click-through rate (CTR), and more to help you understand the impact of your advertisements. You can leverage this data to continually optimize your advertising strategy, and maximize your ROI.
5. Saves Recruitment Cost
Using predictive data and intelligent algorithms, Programmatic advertising helps you save costs as you pay for the ads that are showing results and offer the highest possible return on investment. Programmatic advertising helps you to reduce your cost-per-applicant by over 30%.
6. Transparency
Programmatic Job Advertising offers transparency. Dashboard reporting offers real-time insights into how your jobs are performing on different channels. You can analyze this data to optimize campaigns to get more views & more candidates.
7. Improves Candidate’s Experience
When you show relevant advertisements to the potential candidates, it improves their experience and helps you build a relationship with them even before they apply for a job in your company.
8. Retargeting Potential Candidates
You can also retarget the candidates who visited your ads but did not apply for the role. This means the potential candidate would be able to see your job advertisement again when they browse the internet.
9. Strengthens your Employer’s Brand
By showing different job advertisements to different segments of job seekers, from freshers to experienced professionals, you are highlighting different facets of your company, its values, and culture. As all the relevant candidates will see your advertisements, it helps in creating brand awareness and results in a stronger brand.
